Strategic campaigns for Joseph Homes

Challenge

No.1 Millbrook is a new community and development by Joseph Homes. Located on the former marching parade ground of Inglis Army Barracks on the Millbrook Park development in North West London. 144 Georgian inspired homes featuring three and four bedroom town houses and one and two bedroom apartments, completed in 2022. With the main phases coinciding with lockdown, we were tasked with developing sensitive social media strategy and paid campaigns which considered social and environmental impact of the development.

Strategy

No.1 Millbrook enjoys the best of both worlds with easy access to vast open spaces and the quiet village charm of Mill Hill and the appeal of the city. Our strategy built on this with a celebration of the local area, with social media as the driving channels to stimulate audience interest. We inspired the community to get involved in sharing ways to bring nature into the home with incentivised competitions, engaging videos and inspiring balcony makeovers.

Results

Results included 26,545 At Home in Nature Video views, 184,838 average monthly reach via content promotion, 110 avg monthly lead generation via social ads. New home sales were reported with social media being the source of enquiry and overall positive sentiment was achieved throughout a particularly challenging time for the property sector, in the lead up to and during lockdown.

 We picked up a 💛 Bronze Award 💛 at the #DigitalImpactAwards for our work alongside our social media managers famille for our No.1 Millbrook Park social media campaigns! Being awarded Bronze against competition such as Specsavers, Aviva and Ancestry, certainly feels like Gold to us! Thank you for all your work on our No.1 Millbrook campaigns – you guys are awesome! Head of Sales and Marketing – Joseph Homes