No.1 Millbrook
Social media campaigns to drive cut through in a competitive market for UK house builder #athomeinnature
No.1 Millbrook is a new development by multi award-winning Joseph Homes, the first UK developer to achieve B Corp Certification. Located on the former marching parade ground of Inglis Army Barracks on the Millbrook Park development in North West London, No. 1 Millbrook enjoys the best of both worlds with easy access to vast open spaces and the quiet village charm of Mill Hill yet within easy reach of the city.
144 Georgian inspired homes feature three and four bedroom town houses and one and two bedroom apartments are on track for completion in 2021.
Strategy
No.1 Millbrook is a new development by multi award-winning Joseph Homes, the first UK developer to achieve B Corp Certification. Located on the former marching parade ground of Inglis Army Barracks on the Millbrook Park development in North West London, No. 1 Millbrook enjoys the best of both worlds with easy access to vast open spaces and the quiet village charm of Mill Hill yet within easy reach of the city.
144 Georgian inspired homes feature three and four bedroom town houses and one and two bedroom apartments are on track for completion in 2021.
Results
Our monthly reporting against clear key performance indicators continues as we manage the community, paid and organic social. Immediate success includes high traffic levels to the website, registrations and new home sales.
Our #AtHomeInNature campaign really pushed the boundaries of conventional marketing in the property sector to drive positive sentiment with audiences through a particularly challenging time in the lead up to and during lockdown.
26,545
184,838
Avg monthly reach via content promotion
110
Avg monthly lead generation via in form ads
Thank you for all your work on the podcast series for Wintringham. It’s been a novel approach for us, which you more than held our hand through to get the series devised, developed and delivered.
It’s just great to see it all come to life and to exceed expectations as a lasting piece of storytelling for us
If you'd like to learn more about what we can do for you, click below to get in touch with our founder Debbie.
