Growing a conker seed in a recycled orange carton

Taking part in Plantober

Have you heard of Plantober?

International Tree Foundation and Creating Natures Corridors are the charities behind the new Plantober campaign, launched in October 2023. Plantober encourages people to connect with nature by planting tree seeds in recycled containers.

Tree seeds are foraged locally, to nurture at home and grow on for planting at a future organised local tree planting event.

We took part in Plantober and supported ITF with social media support throughout the campaign.

Planting for the future

Naomi took part in foraging and growing a conker seed in a recycled orange carton.

“This year, I had the opportunity to plant a seed and spend some time outside looking for a conker to plant. It was a fun experience that reminded me of my childhood when I used to go out and find seeds that had fallen off the trees. However, this time, I can make a positive impact on the environment. Hopefully, I can watch and see the seed grow into a sapling in the year!”

Social media as a force for good

famille’s team supported International Tree Foundation with campaign posts, including stories and a paid promotion to encourage people to get involved.

“It has been enjoyable working alongside ITF to raise awareness of an important issue. We can’t deny that climate change is real and unfortunately happening right before our eyes, so working with ITF on their ad campaigns feels like I’m able to make a small difference to a bigger picture. We ran a short Facebook ad which was to direct people to learn more about Plantober and hopefully inspire them to take part. We did indeed gain a number of link clicks and a surprising amount of engagement on an ad which was purely for web views, hopefully we will see the ‘fruits’ of this when people have tree saplings to plant at an ITF tree-planting event!”

What’s next for Plantober?

If you didn’t take part this year, put a date in your diary to take part in Plantober when it returns in October 2024.

In the meantime check out these helpful guides from ITF. Start learning about the different types of tree seeds and the best planting conditions for success, or perhaps you could hold a tree planting event?

You may also like to watch Naomi planting in our reel