In our work across social media, we see firsthand how much people value community. As communications experts, we promote events, highlight new places to live, and share stories of connection and time and again, we see that the best results come from stories that celebrate people coming together.
More and more, people are moving to new areas where they may not know anyone. That can feel isolating, but it also creates a real appetite for connection. The master developers and house builders we work with welcome people through community days, food festivals, and wellness events. Whether it is a seasonal celebration or simply a chance to gather together, these moments of connection are what shape how people experience where they live. At famille, it’s our job to make sure the community is listened to, and is informed.
A loneliness crisis
58% of Britons say they feel lonely at least some of the time, 56% experience a lack of companionship, and 59% feel isolated from others. More than six in ten say they feel left out.*
Feeling lonely after a move is a normal part of adjusting. It often comes from losing familiar routines and social circles, but it can be eased by creating new connections early on.
This shows the real value of community. They are not just nice-to-haves, they are shaping how people settle in, build friendships, and create lasting memories in their new homes.
Connection is king
As a social media and communications team, we play a key role in bridging that gap. We are not just sharing updates online, we are helping to tell the story of what is happening in these places. By creating engaging content around community days, food festivals, and cycling events, we shine a spotlight on the activities that bring people together. This ensures residents know what is happening and encourages them to get involved.
We bring these events to life online by creating reels from videos captured the year before to build excitement for the next one. Professional photographs are shared to highlight residents enjoying themselves, celebrating events, while encouraging people to tag friends, reshare, and ignite conversations. People love spotting themselves in posts, and that sense of recognition helps turn online engagement into real-world participation.
Beyond that, we highlight what is available locally, from food trucks to wellness activities and shops, so residents are inspired to step outside, try something new, and connect with others. In this way, social media becomes a bridge between online and offline life, transforming a scroll into an invitation to join in and be part of something bigger.
If you’d like to learn more about what we do. Why not organise a meeting famille.uk/say-hello/ We offer free consultations.
* Report by Centre for Social Justice and title of the report Lonely Nation www.centreforsocialjustice.org.uk/library/lonely-nation-summary
Image via Centre for Ageing Better