Who we are

Purpose-driven marketing agency

Founded in 2019, famille bridges the gap between meaningful societal change and the marketing and communications that fuel it. Our mission is to drive greater social and environmental outcomes alongside economic impact. 

Our name, famille, reflects our belief that people and planet are deeply connected. It’s a name that speaks to our roots, relationships, and a vision for the future.

We partner with charities and businesses alike – those who want to drive real change but need help navigating how. Whether addressing climate resilience, biodiversity, or social justice, we support you in building communities and spreading messages that matter. 

As a purpose-driven team, we champion creative, science-based strategies that deliver tangible outcomes for communities, companies and causes.

Our manifesto

We love marketing but we don’t want our work to exploit people, or to damage our planet. We believe that ethical marketing can be a force for good.

Our beliefs 

We’re mindful about which clients and suppliers we work with, so we can focus our creative energy on helping solve problems for positive change.

Our strategic consulting and sustainability-driven marketing services consider social and environmental impact on people and planet.

Mission

Our goal is to restore the connection between organisations, communities, and the planet by rethinking how we consume and produce.

Our mission is to foster genuine participation that gives people a voice and to communicate with authenticity, purpose, and a deep respect for our shared environment.

Values

  • Genuine – We cut through greenwash and communicate with honesty and clarity. We only work with those who want real and provable change.
  • Restorative – We create change that leaves nature, people, and communities stronger. We educate companies on how to improve community well-being.
  • Creative – We collaborate with partners and communities to build solutions together. Creativity and alternative approaches are the centre of what we do.

Vision

When our mission is complete, the world will be a healthier, greener, and more community-driven place.

People and organisations will be more educated about the world around them and their impact on it; enabling them to make positive changes.

Well-being will be at the core of people’s everyday lives.

famille reflects the values we champion at the Good Business Charter through their commitment to responsible business practices. We are delighted to recognise their dedication to fostering sustainability, inclusivity and prioritising their employees. This accreditation highlights their commitment to putting people and the planet at the heart of their business.

Jenny Herrera,
CEO of the Good Business Charter

We’re working to:

  • Change the narrative
  • Understand product and service life-cycle and impact
  • Put people and planet equally to profit.

This means:

  • Having honest conversations
  • Challenging stereotypes and biases in the workplace
  • Learning and sharing as we evolve
  • Celebrating innovation, community and life
the Anti-Greenwash Charter Certified Signatory #20

Signatory of the Anti-Greenwash Charter

famille has signed the Anti-Greenwash Charter, committing to upholding the highest standards of responsible marketing and communications practice.