We obsess over green buildings while ignoring dirty digital systems
For years, we have treated digital as weightless. Websites were clean. Apps were efficient. Carbon doesn’t live on the internet, it hangs around in factories, on roads, in the air above runways. That assumption is now quietly doing real damage. The Nation of The Internet is a Major Polluter According to a report by the […]
When information is fragmented, understanding is too
As communicators, we talk a lot about engagement. Far less about comprehension. In an era of reels, carousels, captions, and comment threads, information is increasingly fragmented in how it’s consumed and presented. A key point in a video, context in a caption, or caveat buried several replies deep in the comments. Too often, the solution […]
Building Community Online & Off
In our work across social media, we see firsthand how much people value community. As communications experts, we promote events, highlight new places to live, and share stories of connection and time and again, we see that the best results come from stories that celebrate people coming together. More and more, people are moving to […]