Sustainable Marketing
At famille, we’re all about sustainable marketing and communications. But… What exactly is that? Simply put, sustainable marketing is about promoting ethical products in a sustainable, inclusive manner. In this way, it redefines the goals of traditional marketing. Where traditional marketing’s main goal is profit, sustainable marketing also prioritises its environmental and social impact. To […]
Forest City 1: Community Listening analysis
We gather social media data and assess attitudinal responses across the early months of the project’s public life.
Alconbury Weald: sustainable travel and behaviour change
Making sustainable travel simple with clear messaging, insight, and the Away framework.
Elevating ITF’s social impact
Impactful design for tree planting charity: International Tree Foundation
Brownfield vs Greenfield: The language problem at the heart of the housing debate
Through gathering insights and community listening, we see a debate regularly playing out, which leaves people choosing a side, often without having all of the facts to hand. The Brownfield vs Greenfield debate Brownfield and greenfield are planning terms that have become common language. Yet these labels can be deeply misleading. A patch of derelict […]
Developing a framework to support digital sustainability
For years, we have treated digital as weightless. Websites were clean. Apps were efficient. Carbon doesn’t live on the internet; it hangs around in factories, on roads, and in the air above runways. That assumption is now quietly doing real damage. The Nation of The Internet is a Major Polluter According to a report by […]
It Takes A City: strategic alignment for homelessness support initiatives
famille mentored Matt at It Takes a City to align stakeholders and outcomes.
When information is fragmented, understanding is too
As communicators, we talk a lot about engagement.Far less about comprehension. In an era of reels, carousels, captions, and comment threads, information is increasingly fragmented in how it’s consumed and presented. A key point in a video, context in a caption, or caveat buried several replies deep in the comments. Too often, the solution offered […]
Building community online & off
In our work across social media, we see firsthand how much people value community. As communications experts, we promote events, highlight new places to live, and share stories of connection and time and again, we see that the best results come from stories that celebrate people coming together. More and more, people are moving to […]
Social media insights for Latimer
Latimer develop homes & communities and needed a Social media strategy.