When information is fragmented, understanding is too

a group of people slightly blurred out of focus

As communicators, we talk a lot about engagement.Far less about comprehension. In an era of reels, carousels, captions, and comment threads, information is increasingly fragmented in how it’s consumed and presented. A key point in a video, context in a caption, or caveat buried several replies deep in the comments. Too often, the solution offered […]

Building community online & off

two people walking and chatting

In our work across social media, we see firsthand how much people value community. As communications experts, we promote events, highlight new places to live, and share stories of connection and time and again, we see that the best results come from stories that celebrate people coming together. More and more, people are moving to […]